Right Source Marketing

One of the main goals of the Right Source Marketing website redesign project was to properly showcase the firm’s brand and personality. Designing a user experience and interface as a means to convey the culture: smart, interesting, and fun is what I do best. To capture the essence of that culture through the people who make it a reality I knew there was only one photographer to bring on: Jiho.

When I brought Jiho on to be the project’s photographer I knew his knack for capturing the person through his lens would give us the imagery that we wanted and needed to make the project a huge success. He did not disappoint. We meet early in the photoshoot process, I gave him the goals of the project and my vision and needs in a shoot list, as well as the autonomy to handle it on his own. He shot on two locations on separate days. The first shoot he handled on his own and did a stellar job. During the second shoot we joined forces on location and had amazing synergy as I art directed the shoot, while getting great input and perspective from Jiho. He was a delight for me and the client to work with.

Those of us in this business know that content tells the story and when your brand needs to be showcased by way of your culture and personality I highly recommend the talented Jiho Sohn for your project. I look forward to using him on many projects down the line, he just gives me the photography that makes my designs that much better.

Photography